Financial Intelligence
With the global financial and emotional intelligence portal

Guido Nussbaum

Increasing web traffic is an aspiration behind many online marketers and online business persons since it is a fact they can sell their product or services to many clients. In addition, it becomes a dream come true when a promotion is fruitful and there is an increment in sale due to “flooding” of visitors. There are various ways of increasing web traffic and so as to increase one’s traffic one needs to know the various benefits that come with some techniques.

Consequently, some of the techniques of increasing web traffic are available in most search engines like Google, Ask.com, Norton Safe Search, Bing and many more all of which can act as a system booster in increasing web traffic. One of the many way of increasing traffic is The use of Search Engine Optimizer’s (SEOs) which will ensure that one gains valuable backlinks that will boost ones search engines rating for one’s keywords.

The other method one can use to increase web traffic is with social bookmarking where one bookmarks’ his or her articles and backlinks as well. In the process, the SEO power to increase one’s website traffic gets higher. However, it is not advisable for one to spend time bookmarking websites as they do not lead to deep links towards one’s site. Social bookmarking is one of the useful tools in increasing traffic only if one knows how to and when to do so.

The other method is the use of Really Simple Syndication (RSS) which is mostly viewed as hectic but very useful should it be used appropriately. RSS is one of the systems that can be used to create backlinks, fresh content on one’s websites as well as affiliate products feed that are mixed with content. As much as RSS has benefits it is one of the most under utilized resources in increasing web traffic yet it can be great source of capital to potential online entrepreneurs.

The other method is blog commenting which makes it easier for an ordinary internet marketer if they need a quick back links. However, it is one of the strategies that can be time consuming if one is not careful. Therefore, it is advised that one goes for the high traffic but relevant blogs that guarantee quick responses. Still, it may not be as reliable since as soon as someone else sends a new post there is a higher chance one’s post may not be viewed. Anyway, it is the reason why it is not wise to spend too much time blog commenting.

Eventually, one is advised to choose techniques that will guarantee little time consumption, increasing web traffic, and guarantees a good response rate from visitors. Therefore, as a one venture into these techniques they have to bear in mind that the services and products they are willing to offer are highly dependent on these choices. Keen observation is of uttermost importance in increasing web traffic. So whether one choose RSS, Blog Commenting, SEOs they have little or no choice other than pick the best option, after all one needs is increasing web traffic to their gain.

It’s not surprising to see that there are new and more advanced methods to search and social marketing on the web. What makes these forms of marketing so unique, and possibly more profitable, is their ability to maintain a reciprocal conversation with their target audiences. This allows the webmaster to virally market their websites through the buzz that is created. When ideas or suggestions are presented to the right forums, it can provide a significant increase in traffic to a person’s site.

Social-influenced page-ranking is the link arrangement of the web that establishes the most reliable pages. As with any marketing today, a certain percentage of free advertising is automatically covered by word-of-mouth—whether it’s done by conversations between friends and family, or between co-workers and acquaintances. A simple conversation can get a product or website more recognition than any ad. With social-influenced age-ranking, Google believes that most folks would give more authority, or place more importance, over a page that a friend has visited. What Google wants to do is to take-in the web history and then let the data speak for itself and guide the rankings.

A few companies, or sites, where you can find and use social searches today are Eurekster, Mahalo, Wikia Search, Delver, http://rowdii.com and http://Me.dium.com. These companies may offer shared bookmarks, tagging of content, and may also combine sophistication where human intelligence is mixed with computer algorithms to influence your page ranking.

There are many benefits, and only a few concerns, about using search and social marketing as a way to get your website better ranked on search engine sites. Using social searches will allow a person to rely on link structure of webpages less, and the user feels more comfortable knowing that their search results have a greater significance because the results have been chosen by other users. There is also voting system that allows a user to rank the sights they have been using to further a site’s reputation and climb up on the ranking ladder. One downside to social searches is the fact that spam will be able to easily squeeze itself into the searches due to the fact that users are allowed to add results to the search engine directly.

One of the biggest advantages in social marketing is the word-of-mouth effect and the “trusted sites” effect that is going to influence the user behavior. If your friends are recommending a product or a service there are a higher level of trust to the vendor offering the services. This trust is probably representing the most important factor in a decision process choosing between two or more products.

Social searches may benefit internet marketers by attracting more traffic to websites. Surprising to some, they also increase acknowledgment by word-of-mouth between friends, family, and acquaintances. Traffic from links, tagging and book marking, and reputation management are other key positive features of using social searches. It seems that social searches are going to be paving the wave into the future for improved search and marketing techniques.

For anyone that has an existing site, or plans to create one in the future, it’s best to do your research on the subject in order to get optimal hits and traffic drawn to your site.

One of the most important rules in marketing your business is that you go where your target market is. With the growing popularity of online social networking websites, it’s a little wonder that more and more businesses are looking for ways to take advantage of the millions of members of these sites. With the use of several widely available tools and networking tactics, you will find that marketing your products or services through this medium is not that hard to do.

Make Friends before Making Money
One of the most common misconceptions of businessmen in marketing their products and services through this medium is considering social networks as just place to post their advertisements on. Contrary to popular belief, posting advertisements that look too much like advertisements are not very effective in this medium. As these social networking sites serve as friend-finder platforms, it is often better to maximize its intended function in order to successfully market your products.

Because of this, you have to start from scratch and collect friends as you go along. This may sound a bit hard to do at first but keep in mind that having a great number of friends in your network is the best way for your offers to be noticed. This doesn’t mean, however, that you are going to flood the bulletin boards with your products ads right after collecting your friends. Instead, it is advisable to develop real relationships and friendships with those who have become your friends by helping them with their concerns, posting your blogs, sending your testimonials, etc. This way, you can be sure that when you offer your product and services to them, they will be interested and you will have more chances of getting sales.

Thankfully, these social networking platforms offer a way to make your task easier by giving you search options in which to limit your potential friends to those who might be interested in your particular product or service. If you have a pet shop for example, you might want to limit your members search to those people who love pets. Similarly, if you are a car salesman, you might like to look for those people who are of working age rather than those still in college. In social networking sites, you can search by limiting your search criteria to members’ hobbies, interests, location, organizations and more. This will help you limit and focus your marketing efforts towards people who are in your target market.

Share Information
Blogging is a great way to reach out to people who might be interested in your service. Remember though that members of social networking websites are not actively looking for products and services so your advertisements would probably be not as effective as you might think.

Instead, try to post blogs that are informative and interesting. These blogs may not convince them outright to buy your products, but you will definitely stand out as someone who knows about this particular product. Thus, you will be one of the persons he or she will approach when considering a purchase in this product category.

Internet Surfers’ Choice
This factor may be more important than you think as more and more search engines are integrating the voice of the internet users in how it ranks the websites. Today, you can see this through social bookmarking wherein internet users can bookmark their favorite sites through an online bookmark website, social search engines and social driven content wherein the users’ preferences and outlooks are given importance in ranking the websites. Users of social networking sites are given the right to vote on how relevant websites or articles are in their search. All these sites are easily accessible and membership is usually free.

With these new set of tools, you can effectively market your products and services to the millions of social networking users.